Creating your personal brand

Creating your personal brand Creating your personal brand Creating your personal brand Creating your personal brand

This module will help learners build a personal brand and understand how this is presented in the workplace. Relevant activities include identifying and communicating your Unique Selling Point (USP) and improving digital presence.

By the end of the module learners will be able to:

  • Identify their USP
  • Communicate their USP confidently
  • Improve their digital presence

Learners will have the opportunity to discuss their own positive attributes and strengths and understand how to communicate these to employers in a professional way. They will also consider whether their personal brand aligns with the culture and USP of their current workplace or somewhere they would like to work in the future.

Looking for more resources on how young people can become effective digital communicators? Why not explore these tools from LinkedIn:

  1. Job search checklist

This checklist supports your learners to attract employers, grow their professional skills, and connect to new job opportunities through a standout LinkedIn profile.

  1. Rock your LinkedIn profile video

This tutorial will lead your students through how to create a LinkedIn profile that best represents them, with tips on choosing a profile photo, creating a custom headline, writing a personal summary, how to highlight work experience and more. You will need to sign into LinkedIn to access this free resource.